This Saturday, October 20, 2018, a solo exhibition of thirty recent paintings and drawings by Kolapo Olorunyemi will be on view at Alexis Galleries, entitled Social Mediate.
The exhibition which aims to create awareness of cancer and educate people on the importance and value of early detection of the disease. The show opens by 3pm at 282 Akin Olugbade Street, Off Idowu Martins, Victoria Island, Lagos and runs till November 3, 2018.
“Recent advances in information technology and access have heralded a new era in the dissemination of health information. In the past, radio, television, and print media (including posters, pamphlets, and magazines) were dominant techniques used in dissemination of preventive health messaging campaigns. While these outlets continue to play a role, they are now thought to be less effective in reaching the public as more and more health information is accessed online. Indeed, the growth of the internet as a significant source for health information has been established, and has been achieved in large part by the advent of social media,” says Olorunyemi.
“Because social media is a “communication channel” that delivers messages, it provides easy and cost-effective opportunities for users to generate, share, receive and comment on digital content, in the form of words, pictures, videos, and/or audio. Engagement with online content has now become a participatory activity and anyone with access to the internet can now obtain information almost instantaneously. Art is one of the most attractive and engaging content on social media and therefore using art to illustrate and campaign for breast cancer on social media will go a long way to boost the campaign and get people more involved than ever,” he explains.
The full time studio artist from Kogi State, says he is a self-trained artist. He has won various awards such as Best artist of the month - Afro- Art media 2015; winner- Art battle Africa 2017. A graduate of Pure and Applied Physics from Kogi State. Born on April 6, 1988. He has been practicing since 2005. Crowned Artist of the week in Afro-Media Art in Kenya in 2014. His work is about connections that human beings make or don’t make through language, gesture, look, expression, physical placement, cultural values, standards, emotions, and desires.
“Social Media is dedicated to my mother and other strong women in the world, who have actually fought cancer and those who were taken by cancer,” says the curator and gallery the owner, Patty Chidiac-Mastrogiannis.
“As part of our corporate social responsibility, part of the proceeds from this exhibition will be donated to BRECAN after exhibition which will close on Saturday, November 3, 2018.
The exhibition is supported by Pepsi, Delta Airline, Amarula, Nederburg, Cobranet Internet Service Provider, Cool FM, Wazobia FM/TV, Chocolate Royal, The Avenue Suites, Art Café and The Homestores Limited.